UX & UI Design
User-centered design is no longer just a trend when it comes to digital products, it is a crucial methodology to develop solutions that last and provide value. At Luby, we develop and create unique solutions that enable top tier user experience while presenting them with modern visuals, aligned to the industry’s current best practices.
Product Design process involving UX & UI professionals
All software solutions we develop are based on quantitative and qualitative user surveys that are conducted by our dedicated UX & UI design teams. For its delivery, we use modern JavaScript tools, such as React, Angular and NextJs, as these tools provide agility to the development process and any implementation or necessary maintenance becomes much faster.
1
Research
To establish a solid plan for the project, we learn about the client's company, users and goals through a research process. The results help us give a face to the main archetypes and demographic segments and therefore develop empathy with them.
2
Creative direction
Using our research, we idealize and develop a high-level creative strategy. This leads to a design language that will connect with the users, improve product usability, communicate the brand's message and be aligned with the project’s goals.
3
UX Strategy
Based on our learnings from the previous steps, we create ideas around many possible functional solutions, reduce them to the best ones and start testing them to make sure that our assumptions are aligned with the expected project results.
4
Interface design
Finally, the product comes to life. We combine form and function and apply visual psychology to further enhance product usability in an interface with aesthetic appeal and features that provide value.
UX & UI Tools
